SPORTEC2024｜The Largest Sports Industry Exhibition in Japan

JUL. 30th[Wed.]-AUG 1st[Fri.],202510am - 5pm
TOKYO BIG SIGHT – EAST HALL

SPORTEC is the Largest Exhibition
Specializing in the Sports and Health Industry in Japan

Why SPORTEC？

SPORTEC aims to bring sports closer to everyone and inspire a healthier,
more active society by promoting participation and enhancing athletic performance.

1. Hosting Major International
Sports Events

Japan is gaining attention as a host country for international sports events, with major competitions scheduled in the coming years. The World Athletics Championships (2025) and the 20th Asian Games Aichi-Nagoya (2026) will highlight Japan’s world-class sports facilities and hospitality, attracting top athletes and spectators worldwide.

2. Technological Innovation

Japan is known for its advancements in sports technology, including wearable devices, data analytics, and innovative training methodologies. The integration of technology into sports training and performance enhancement attracts international professionals and enthusiasts who are seeking cutting-edge solutions.

3. Market Potential

The Japanese sports market represents a significant economic opportunity, offering attractive avenues for growth. International companies and investors are increasingly interested in tapping into Japan’s sports industry to promote products, services, and technologies, and to engage with a sizable and diverse consumer base.

For information on exhibiting at or visiting, please click below

For Exhibitors

For Visitors

*Scheduled to be released in mid-June 2025

9 Specialized Ares
will Bring Your Target
Customers

Fitness Machine Area

・Fitness Machine, Training Equipment
・Fitness, Dance, and Exercise Program
・Stretch Program and Equipment
・Yoga and Pilates Equipment and Program
・Wearable Device
・Scale, Body Fat Meter, Body Composition Analyzer
・Pool Facility, Pool Accessories, Sauna, Bath
・Locker, Amenities, Sanitation Facility
・Fitness Franchise, Consulting
・Customer Management System, Facility System

Sports Facility Area

・Ground Facility and Equipment
・Artificial Turf, Natural Grass
・Gymnasium Flooring, Soundproof Wall, Building Material
・Competitive Sports Equipment
・Heat Protection Product, Fan
・Sports Lighting, Air Conditioning Facility
・Net, Safety Product, AED
・Facility Renovation Service, Designated Management Service
・Power-Saving and Energy Efficiency Support Service
・Earthquake-Resistant, Seismic Isolation, and Disaster Prevention Service

Sports Event & Tourism Area

・Sports Event Planning and Management Company
・Equipment and Supplies for Sports Event Setup
・Event Management and Secretariat Outsourcing Service
・Sports Commission, Local Government
・Sports Federation, Professional Sports Organization
・Sports Venue, Facility, Training Camp
・Balloon, Banner, Flag Production
・Sports Equipment Transportation Support, Accommodation Arrangement Service
・Souvenir, Novelty, Goods
・Event Safety Product

Sports Fashion & Goods Area

・Sports and Training Wear
・Dance and Fitness Wear
・Martial Arts Uniform and Related Wear
・Functional Wear and Materials
・Bibs, Team Wear
・Sports Shoes
・Cap, Sun Visor
・Sunglasses, Goggles
・Name Printing Service, Embroidery Machine
・Various Sports Equipment

Sports Science
Technology Area

・High-Speed Camera, Motion Capture
・Measuring Instrument, Gauge
・Simulator, VR/AR Equipment
・Motion Analysis Equipment, Software
・Coaching App, Team Motion Analysis
・Force Plate, Sensor
・EMG, EEG
・Imaging Equipment, Device, Large Screen
・Educational App, Software, Textbook
・Sports Educational Institution, Research Institution, University

Sports & Beauty Area

・EMS and Slimming Machine
・Hair Removal Device, Body Shaver
・Hair Removal and Treatment Service
・Tanning Machine, Tanning Cream
・Sunscreen, UV Protection Wear
・Cosmetics for Athletes, Nail Care
・Whitening and Teeth Alignment Product
・Posture Correction Equipment and Program
・Hair Care Product, Wig
・Beauty Supplement

Sports Nutrition Area

・Protein Supplement and Drink
・Recovery and Amino Acid Supplement
・Energy Drink, High-Calorie Food
・Health Food and Supplement
・Natural and Organic Food
・Diet and Fasting Food
・Sports Food OEM/ODM Service
・Protein Raw Material
・Various Nutrition Ingredients
・Anti-Doping Certification Service

Golf Performance Area

・Golf Training Equipment and Supplies
・Training Method
・Conditioning Equipment
・Golf Swing Analysis Equipment
・Course Analysis and Distance Measuring Device
・Measuring Instrument, Sensor Device
・Golf School, School Franchise
・Golf Simulator Machine
・Golf Gauge, Golf Practice Net
・Putting Machine, Putting Improvement Product

Recovery Area

・Recovery Wear and Goods
・Stretch and Relaxation Equipment
・Massage Chair, Bed, Electronic Therapy Device
・Heat Therapy Device and Treatment Equipment
・Recovery Equipment, Cool-Down Product
・Supporter, Pain Relief Product
・Balance Improvement Product
・High-Performance Bedding (Bed, Pillow, Futon, Mattress)
・Functional Wear, Loungewear, Innerwear
・Sleep Tech App, Wearable Device

3 Features of
SPORTEC

SPORTEC is an Excellent Opportunity
to Expand Sales and Develop New Partners

550＋Exhibitors

Japan's largest sports industry exhibition, gathering over 550 companies and government organizations from around the world to drive innovation in sports and health.

*Expected

40,000＋Visitors

A business exhibition where over 40,000 key public and private decision-makers gather to promote regional revitalization through sports and create health infrastructure.

*Expected

Real
Communication

A real-life opportunity to connect with industry leaders and municipal decision-makers involved in the sports and health sectors—connections that cannot be made online.

Show Report 2024

Number of Visitors:
37,611

37,611 visitors from the leisure and outdoor industry nationwide visited, engaging in enthusiastic business negotiations over the course of three days.

View details

For Those Considering Exhibiting
at SPORTEC

Here are 4 key
advantages:

A Platform to Effectively Reach High-Potential Buyers

Connect with 40,000 owners and buyers at the largest sports and health industry expo, featuring a wide range of sports equipment, products, and services.

Engage with Experts in
Over 80 Specialized Seminars

Simultaneous seminars by key figures in sports business and health industry offer latest insights and networking opportunities for professionals.

Real Hands-On Experience with Live Demos and Presentations

Through live demos and presentations at the booth, pitch directly to global sports and health professionals and receive tangible feedback.

Hundreds of Billions in Business Created by Decision-Makers

44% of visitors are decision-makers, with over 60% being key managers. Direct negotiations with motivated decision-makers generate substantial business each year.

For Exhibitors