SPORTEC2024｜The Largest Sports Industry Exhibition in Japan

JUL. 30th[Wed.]-AUG 1st[Fri.],202510am - 5pm
TOKYO BIG SIGHT – EAST HALL

SPORTEC is the largest
exhibition specializing
in the sports and health
industry in Japan

Why SPORTEC？

Japan’s unique sports culture,
technological innovation,
and allure of international events
attract attention from overseas.

1. Hosting Major International
Sports Events

Japan has been attracting attention as a host
country for international sports events. In the
2020s, the Tokyo Olympics and Paralympics
were held in
2021, and the FIBA Basketball
World Cup took place in 2023. Additionally, the
World Para Athletics Championships are
scheduled for 2024, and the 20th
Asian Games
Aichi-Nagoya will be held in 2026. These
events bring together athletes and spectators
from around the world, shining a spotlight on
Japan’s sports facilities, infrastructure, and
hospitality.

2. Technological Innovation

Japan is known for its advancements in sports
technology, including wearable devices, data
analytics, and training methodologies. The
integration of
technology into sports training
and performance enhancement attracts
international professionals and enthusiasts
looking for cutting-edge solutions.

3. Market Potential

The Japanese sports market represents a
significant economic opportunity. International
companies and investors are interested in
tapping into Japan’s
sports industry to promote
products, services, and technologies, and to
engage with a sizable consumer base.

3 Features of
SPORTEC

SPORTEC is an excellent
opportunity to expand
sales and
develop new partners.

630＋exhibitors

SPORTEC is the largest exhibition in Japan
At SPORTEC, more than 630 exhibitors related to
fitness, beauty, sports apparel, nutrition and
wellness food, and much more industry gather
from all over the world

*expected

42,000＋keypersons

SPORTEC is the cornerstone for business
development in Japan
42,000 key persons mainly from Japan, Asia and
others will be expected to visit

*expected

Real
Communication

SPORTEC is an excellent opportunity to
meet people in real
SPORTEC is a place for real communication and
full experience for the latest fitness equipment,
sports apparel, sporting goods,wellness foods,
and much more

9 specialized areas
will bring
your target
customers

Fitness Machine Area

・Fitness machines, training equipment
・Fitness, dance, exercise programs
・Stretching programs and equipment
・Yoga, Pilates programs
・Wearable devices
・Scales, body fat analyzers, body
　composition analyzers
・Pool facilities, pool accessories, sauna,
　baths
・Lockers, amenities, hygiene facilities
・Fitness franchise chains, consulting
・Customer management systems, facility
　systems, IT-related services, etc.

Sports & Beauty Area

・EMS（Electrical Muscle Stimulation）and
　slimming machines
・Depilator, body shavers
・Body hair removal and treatment services
・Tanning machines, tanning creams
・Sunscreen, UV protection clothing
・Cosmetics and nail products for athletes
・Teeth whitening, orthodontic products
・Posture improvement devices, posture
　improvement programs
・Hair care products, wigs
・Beauty supplements, etc.

Sports Nutrition Area

・Protein based supplements and drinks
・Recovery focused, amino acid based
　supplements
・Energy drinks, high calorie foods
・Health foods and supplements
・Natural food products
・Diet and fasting foods
・Sports food OEM, ODM services
・Protein raw materials
・Various nutritional ingredients
・Anti doping certification services, etc.

Recovery Area

・Recovery wear and goods
・Stretching equipment, relaxation equipment
・Massage chairs, beds, electronic therapy
　devices
・Thermal therapy devices, treatment equipment
・Fatigue recovery equipment, cooling down
　products
・Supports, pain relief products
・Balance improvement products
・High-performance bedding（beds, pillows,
　comforters, mattresses）
・Functional clothing, loungewear, underwear
・Sleep tech apps, wearable devices, etc.

Golf Performance Area

・Golf specific training equipment and supplies
・Training methods
・Golf swing analysis equipment
・Course analysis, distance measuring devices
・Measurement tools, sensor devices
・Golf schools, school franchises
・Simulation golf machines
・Golf gauges, practice nets
・Putting machines, products for improving
　putting, etc.

Sports Science Technology Area

・High speed cameras, motion capture
・Measuring instruments, measurement tools
・Simulators, VR and AR devices
・Motion analysis equipment, software
・Coaching apps, team motion analysis
・Force plates, sensors
・Electromyography（EMG）, brainwave
　measurement
・Audiovisual equipment, devices, large screens
・Educational apps, software, educational
　materials
・Sports education institutions, research
　organizations,universities, etc.

Sports Fashion & Goods Area

・Sports training apparel
・Dance and fitness wear
・Martial arts uniforms and related attire
・Performance enhancing clothing and materials
・Bibs, team uniforms
・Sports shoes
・Caps, sun visors
・Sunglasses, goggles
・Name and print services, embroidery machines
・Various sports equipment, etc.

Sports Event & Tourism Area

・Sports event planning and management
　companies
・Equipment and supplies for event setup
・Event management and secretarial services
・Sports commissions, local government authorities
・Sports organizations, professional sports teams
・Sports venues, facilities, training camps
・Balloon, banner, flag production
・Support for sports equipment transport,
　accommodation arrangements
・Souvenirs, novelties, merchandise
・Event safety gear and supplies, etc.

Sports Facility Area

・Equipment and machinery for sports grounds
・Artificial turf, natural grass
・Gymnasium flooring, soundproof walls,
　building materials
・Competitive sports equipment
・Heat mitigation products, fans
・Sports lighting, air conditioning systems
・Nets, safety equipment, AEDs
・Facility renovation services, designated
　management services
・Energy saving and conservation support
　services
・Seismic resistance, disaster prevention
　services, etc.

For those considering exhibiting
at SPORTEC

Here are 4 key
advantages:

Showcase at Largest
Sports
Business Show
in Japan

SPORTEC is Japan’s largest sports
industry event,
connecting you with
42,000 visitors from all over the world for meaningful business discussions.

Expand Your Network
with
90+ Seminars and
Events

Attend over 90 seminars, events, and
parties during the
3-day exhibition to
gain fresh insights and valuable
connections.

Network with Top
Sports
Leaders Not Only
in Japan but
Also in
Other Countries

Rub shoulders with Japan and other
countries’ sports
industry leaders,
including policymakers, government
officials, local authorities, and sports
organization heads,
who visit booths for
networking opportunities.

Tap into Billions in
Business
Opportunities

With 56% of visitors holding managerial
authority,
SPORTEC is the platform for
direct negotiations with
motivated
decision-makers, potentially leading to
billion-
dollar business deals.

For Exhibitors

SPORTEC 2025 Outline

EXHIBITION NAME	SPORTEC 2025
DATE	JUL. 30th[Wed.]-AUG 1th[Fri.], 2025 10am - 5pm
VENUE	TOKYO BIG SIGHT – EAST HALL
ORGANIZER	TSO International Inc.

International Partner

Media Partner

Access

Tokyo Big Sight

3-11-1 Ariake, Koto-ku, Tokyo, Japan 135-0063
TEL：+81-3-5530-1111

Access to venue

Report on Final Visitors Numbers in 2024

2024年開催概要

展示会名	SPORTEC2024
会期	2024年7月16日(火)・17日(水)・18(木)
会場	東京ビッグサイト東展示棟1・2・3・6ホール
主催	SPORTEC実行委員会（TSO International株式会社内）／ゴルフパフォーマンスコンベンション実⾏委員会
運営	TSO International株式会社

SPORTEC 2024 Outline

EXHIBITION NAME	SPORTEC 2024
DATE	JUL. 16th[Tue.]-JUL 18th[Thu.], 2024 10am - 5pm
VENUE	TOKYO BIG SIGHT – EAST HALL
ORGANIZER	TSO International Inc.

Number of Visitors Over 3 days

	July 16 (Tue) Cloudy after Rain	July 17 (Wed) Cloudy	July 18 (Thu) Sunny	Total
1.Visitors	11,172	13,297	12,990	37,459
2.Press	55	57	40	152
Total	11,227	13,354	13,030	37,611

【 Number of visitors method of counting 】
*1 We counted the number of visitors, exhibitors, and
seminar speakers who pre registered, registered on the day
of the event, or checked in at VIP counter.
*2 The number of press registered for coverage by the
show management office is counted.(Including concurrent
exhibitions)
*The number of guests and related persons who attended
the meeting at the show management office is calculated in
accordance with 1.